KAHCC
Patterson Health Center
From Turtles to CRM
AI Tools for Healthcare Marketing
Kristen Birket | Director of Marketing
The Projects
01
The Tucker Family
AI-generated turtle characters promoting childhood wellness at the Harper County Fair
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02
Can We Do That Here?
A searchable service directory so patients know what PHC offers before they drive
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03
FitForge
Custom workout builder using real equipment at PHC wellness centers — plus macros, heart rate, and a workout timer
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04
Healthcare Knowledge Quiz
An interactive quiz built to boost health literacy and community engagement
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05
Health Assessments
Quizzes for patients.
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The AI Tools I Used
GP
ChatGPT
Pro
Best for beginners — solid all-around performer
Con
Can get confused with complex or lengthy code
Ge
Gemini
Pro
Strongest for image generation — and better with code than ChatGPT
Con
Brands everything it creates with its own watermark
Ca
Canva AI
Pro
Produces beautiful website output with minimal effort
Con
Loses your code if you close the session — character limits make rebuilding very frustrating
Cl
Claude
Pro
Best for complex code and long, multi-session projects
Con
Even on a paid subscription, heavy users will hit limits quickly — budget accordingly
Presented At
KAHCC Innovation Spring Conference 2025
Kansas Association of Health Care Communicators